ABOUT THE MODERN WARRIOR PROJECT
Living life as a Modern Warrior transcends the boundaries of age, and every man possesses the capability to become the best version of himself. The Modern Warrior Project is a personal coaching programme designed to elevate and empower men on their journey towards self-mastery, focusing on mindset, fitness, and overall well-being. Through this process, we commit to supporting, guiding, and inspiring men to unleash their full potential and live a life of fulfilment, purpose and resilience.
I WILL PERSONALLY HELP YOU TO:
Discover and live your true purpose
Carve out and walk your path
Harness your personal power
What's Included?

Personal Workout Programming
Optimise your motivation and consistency with bespoke workout programmes delivered via the Modern Warrior Project mobile app.

BESPOKE NUTRITIONAL GUIDANCE
Eradicate confusion and know exactly what you’re doing when it comes to fuelling your body with the best nutritional advice from top level experts and have your very own custom meal plan.

PRIVATE MEMBER’S ONLINE COMMUNITY
Connect with fellow warriors on our private member’s only community.

Access to all previous masterclass trainings
Enhance your learning and personal development with full access to a large collection of digital resources and masterclass trainings.

Weekly check in with coach
Stay highly accountable with weekly check ins with me.

Twice weekly live zoom calls, hosted by Lindsay Bruce
Join me twice every single week live, where I can personally coach you and help you stay on track with your goals.

Monthly in-person meet-ups
Catch up on a monthly basis with me and your fellow warriors. Workout, hang out, enjoy some good food.

Twice yearly in-person two day events
Connect in person with the brotherhood during our in-person events. ‘Warrior Weekend’.

‘Awaken The Warrior Within’ personal workbook
Plan, strategise and reflect with our simple, easy to use workbooks and templates.

Large collection of digital resources
Enhance your learning and personal growth at your own pace with full access to our digital resource and video library.
“This program will provide you with the Education, Support, Community and Accountability that far exceeds the option of going it alone. ”

THE WARRIOR TRIAD
WILL BECOME YOUR
BLUEPRINT TO SUCCESS

Our unique structure has helped many who have walked the path before you.
LIVE YOUR PURPOSE

Clear Vision
Goals, Desires, Aspirations

Strong Values
Integrity, Respect, Responsibility, Compassion, Authenticity, Alignment

Positive Impact
Meaning, Contribution, Legacy
WALK YOUR PATH

Strategy
Analysis, Strategic Planning, Execution

Adherence
Discipline, Structure, Alignment

Accountability
Honesty, Integrity, Support
HARNESS YOUR PERSONAL POWER

Self Awareness
Emotions, Reflection, Introspection

Resilience
Physical & Emotional Strength, Perseverance, Adaptability

Balance
Self Care, Hobbies, Personal Relationships
ABOUT ME
“Hi, I’m Lindsay Bruce.”
As a former Special Forces operator (22 SAS), I come from the highest level of standards, procedures and values that have been carried into this programme so that it forms the foundation of every single man’s life.
I spent 12 years in the military, the latter half of that time being in the special forces, serving in hostile environments all over the world during the most turbulent modern times. From Northern Ireland, Kosovo, Iraq and Afghanistan.




Upon leaving the military, I worked in the security sector, serving clients such as media organisations in combat zones as a security advisor. I also worked with multiple A-List celebrities as well as a military advisor for Hollywood blockbuster movies.
And as much as all of this may sound very glamorous, I knew in my heart that none of this had been my true calling, and I even spent the next twelve years searching for what I felt was.
When I look back now, I realise that although I didn’t feel that I had found my true purpose in life during those years, every single thing I had done had led me to what eventually would be.
“From competitive bodybuilding, starting and running two of my own gyms, and coaching a vast array of demographics for more than fifteen years...”
I had honed an enormous amount of experience. I decided during lockdown in 2020, that I was going to hyper focus on empowering men to unlock their own potential.
The true calling I had always been searching for, had found me.
Testimonials
What our clients say

Richard Thorpe
‘After a period of considerable stress at work I knew I wanted to make changes - after all I have many years ahead of me and I wanted to ensure I could make the best of those years both personally and professionally.
Exercise had always been part of my life but I had lost my way and realised I needed more than a personal trainer. I wanted a training programme designed for me that changed periodically but, crucially, came with a complete (and sustainable) way of managing my diet.
The MWP supplies both, alongside the education, guidance, accountability and support that is essential if you’re looking to achieve optimal results.
For me accountability was key and I wanted to work with someone I could respect - Lindsay’s success in the military, competitive bodybuilding and business meant (and means) he is someone with an admirable ‘track record’ and credibility.
But the MWP is so much more than a physical training programme. Mindset is crucial for all of us and a key pillar of the project being ‘Personal Power’ which is: Mind, Body & Being’. Optimisation of body and mind are fundamental and Lindsay works with all of us to maximise every aspect.
Those closest to me have commented on how being part of the MWP has transformed both my mind and body - it does ‘what it says on the can’. Lindsay supplies you with everything that’s required - I just needed to start and be disciplined. The results have followed. About 15KG less body fat, more muscle, and a sharpened mindset have improved vastly all aspects of my life - and all achieved whilst continuing with my professional services career.
The MWP has also had an unexpected (for me) element. The sense of community is not something I have experienced before. The knowledge and support of like minded men has been enlightening and valuable
The MWP has been life changing for me.'

James Boyd
'I started my journey with Lindsay in January, and can say without a doubt it’s been a truly life changing experience. I know that “life changing” is often thrown around very easily these days, but I think my results and changes to my life have been testament to just how much Lindsay has changed my life.
For years I’d spent all my time focusing on my business, so my health and fitness had dropped off my priority list, majorly. I was at an incredibly unfit, unhappy and unhealthy point of my life. So I decided I needed to commit to making a change, and that’s where Lindsay came in.
After meeting Lindsay I knew he could get the best out of me, and he did. My mental attitude switched overnight. I focussed and committed 100% and made my fitness, mental and physical health a priority.
The absolutely incredible coaching from Lindsay has been the catalyst for me getting into the best shape of my life. I’ve lived and travelled across the world, trying many approaches along the way and never really feeling inspired in them to commit, get fit or push myself. But this is different, very different.
Thanks to Lindsay I’ve completely transformed my life from an obese, unhappy, stressed business owner to now a qualified fitness coach, trainer and firefighter.
If you’re willing to push and work hard, commit to yourself and give everything you’ve got, then Lindsay will provide you with incredible coaching and support to get real, life changing results.'

Richy Todd
I had asked Richy to write a testimonial so that I could post it, but in true Richy style, he didn't give himself enough praise and I felt like it sounded all about the project and the coaching. The reality is, the men who achieve great results owe it to themselves.
They do the work...
Leaning into the process.
Making changes to accommodate for new habits.
Lifting weight and doing cardio.
Sacrificing short term pleasure of eating shit they don't need.
MAKING time that might not be so easy to find within a hectic schedule.
Creating the space in their minds to look deeper within themselves so that they are able to develop the necessary mindset skills that will arm them with the understanding and self awareness that's required to bring out the best that's always been there within them.
Over the past couple of years, I've seen Richy go from inconsistent with his fitness to one of the most consistent warriors that has ever been part of the MWP.
Stats aren't even needed, the results speak for themselves.
And I know that Richy won't mind me saying this but although he was smiling on the outside on the picture on the left.
There was some shit that had to be dealt with.
Now at 47 years young, he's in the shape of his life and crushing it.
Well done my brother, huge respect to you, always.

Scott Adams
'Through mostly my own actions, my life had become derailed. I was short on tangible goals and lacked any meaningful motivation. Looking back I think I was particularly missing any form of appreciation of worth from others.
I applied to the Modern Warrior Project after seeing several of Lindsay's posts on Instagram. He came across as insightful, as well as sincere and credible. I have been in the project for over a year now; it's the combination of Lindsay's expertise and inspirational leadership coupled with the community of the group providing the incentive and accountability along with genuine support. These twin aspects are truly transformational.
Lindsay's unique ability is to make you feel that he is in the trench beside you and honestly has our backs. I now know what I would be and what I need to do both to get there and to sustain.'

Adrian Chubb
'I’ve been on the Modern Warrior Project for coming up to a year and can honestly say it has generated in me a whole new perspective on life. I was in a fairly dark, pessimistic place before joining, and, I’m embarrassed to say was feeling sorry for myself. All that changed almost immediately with a tailored physical training programme; strong emphasis on planning your time effectively and developing a mindset based on growth and exploration of what your mind and body can actually achieve.
This is a high performance programme that requires the individual to commit and take responsibility for acting on intentions. Personal accountability is a strong element of the process and this really moves along a path of consistency and growth. What I’ve really enjoyed and benefited from is the ‘community’ that comes with MWP; you are not alone and you join a group of like-minded people – that is a real bonus.
Lindsay Bruce has your back on developing yourself and the bloke knows his stuff; not only in the physical training aspect but on your mental approach to life. MWP doesn’t cover just fitness and mindset; it’s a whole 360 degree of life improvement; and that’s where for me it’s gold plated. It’s high performance for all aspects of your life; wellbeing in every sense (emotional, financial, romantic... You name it!).
One of the best decisions I’ve ever made joining the programme and I’m seriously enthused about where it’ll help me get to. I’m not sure about other programmes but MWP is seriously good. Be prepared to engage with it fully, and reap the benefits. Perhaps some coaches have acres of knowledge to impart; Lindsay does – in spades - but additionally he’s also invested in your improvement. This bloke means it! Give him a shout and experience the development... It’s great, I can assure you.'